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Alem W/Gerima  Director General

Ethiopia is endowed with extensive natural resources such as fertile soil, excellent water resource and good climate that make the country suitable for the development of different varieties of flowers, vegetables, fruit, and herbs. The federal Government of Ethiopia is also providing the necessary support to both local and foreign investors engaged in the horticulture export sector apart from the availability of the attractive investment incentives packages.
The horticulture export development sector is given priority in the Growth and Transformation Plan (GTP) of the Federal Government of Ethiopia, and as a result the Ethiopian Horticulture Development Agency (EHDA) has been established to spearhead the industry by providing the necessary support. Within a decade the industry has been growing rapidly due to the high level of participation of a number of local and foreign investors. EHDA is striving hard to ensure the fast growth of the industry so as to realize sustainable development by offering assistance to horticulture companies in the area of investment support, marketing and capacity building.
Currently, close to 130 local and foreign companies are operating in Ethiopia in the production of flowers, vegetables, fruit and herbs. Of which, 83 companies are working in the floriculture development sector, and the remaining 45 are cultivating vegetables, fruit and herbs. Of the total, 85 are foreign and joint venture companies while the remaining 43 are local. The horticulture industry has an immense contribution in generating a huge amount of foreign exchange earnings of the nation. The foreign currency secured from the sector has been growing from year to year, and in the 2013/14 budget year reached 245 million USD. The number of investors working in the area is still on the increase, and many more are coming from different corners of the world including Ecuador and other Latin American countries which are known in the development of horticultural crops.
The horticulture export industry is flourishing and the country is now the second largest supplier and exporter of high quality flowers from Africa. The Ethiopian Horticulture Development Agency (EHDA) is a governmental organization which has been spearheading the sector and providing holistic supports to both local and foreign investors particularly in the areas of Investment Support, Capacity Building and Marketing. Lastly, as the Director General of EHDA, I would like to invite you to invest in emerging Ethiopia in the horticulture export industry and do lucrative business. I like to assure you that Ethiopia is the best country for horticulture export development in Africa.

I thank you for your interest and look forward to working with you.


Alem Woldegerima

Director General